Celebrating a strong, creative, resilient Lunenburg County
NOW, MORE THAN EVER...
Story by Tina Hennigar
According to Caila Russell, licenced Optician and owner of CR Optical, if you’re going to open a small business, do it in Bridgewater. “I feel very supported here,” Caila said after her first official year of business. As soon as her business opened, she had people at her door who wanted to support her because she was an independent business owner who lives in the community. “I feel like people want me to do well here, and that means a
lot. It reassures me that I made the right decision to start my business here.”
Her successful first year in business might also be because Caila knows a thing or two about helping people pick out their glasses. It’s her superpower. “As soon as someone walks in, I’m already picking out what glasses would look good on them,” she laughed. “Often they already have something in mind, and that’s ok, but
if they need help, that’s what we do.” Picking out glasses is the type of thing that is not a spectator sport. “You really do need to try them on, and we encourage that.” Caila and her trusty staff member and fellow Optician, Dayna Bowman, personally sanitize each pair of glasses as they have been handled. It’s safe to try on glasses at CR Optical.
Caila has been doing this since 1996
and has deep family ties to Lunenburg County. She’s fitted generations of families for glasses. But she’s also seeing new people in the community. And when they come here, they’re going to need an Optician. In almost 25 years in this line of work, Caila has seen a lot of trends in eyewear. Comfort though is something that never goes out of fashion. “Your glasses have to be comfortable. They need to feel comfortable on, and they should make you feel comfortable wearing them.”
Picking out new glasses isn’t something you do every day, so it ought to be an enjoyable experience; one that you look forward to. “I love it when people leave and say, ‘Thanks girls, that was fun!’ It should be fun.”