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Creativity a useful tool during times of uncertainty - Local company adds bandana style mask to its collection
Story by Tina Hennigar
Just as the world was learning we’d have to live with masks, Jay Hiltz, owner of Nor’easter Apparel was adding a bandana style mask to its collection of trendy clothing products that includes t-shirts,
hoodies and sweatshirts. Jay makes these and other products in the small church he purchased in Martins Point.
The bandana is made with good quality polyester, is soft on the skin and tucks neatly in the collar of a shirt or a hoodie. It’s large, so perfect for someone with a beard. ‘Stay the Blazes Home’, the phrase coined by Nova Scotia Premier Stephen McNeil, is printed on the front.
Originally from the community, Jay moved away to pursue his talents and interests in marketing, branding and design. He returned home when it became clear that, with a good internet connection, he could create a compelling brand and market it to the world from rural Nova Scotia.
“You don’t have to live in Toronto to create a company,” Jay shared.
Being nimble and able to pivot quickly
is nothing new to Jay. The young entrepreneur capitalized on the opportunity to purchase his screen printing equipment from his then supplier who was selling his business. This purchase enabled Jay to bring his production in-house and gave him more control by allowing him to act quickly when designing new products.
Jay added a new fashion truck to his company to help bring his products
to various community events and farmers’ markets. Jay feels that allowing for creativity will benefit everyone,
as entrepreneurs seek out those communities that embrace out of the box thinking.
Watch for Nor’easter Apparel’s always expanding product line at